Built on Trust & Craft
SMART Roof Plus was founded on a simple belief: every homeowner and business owner deserves a roof that's done right — with honest pricing, skilled crews, and work that lasts.
More Than a Roofing Company
We started SMART Roof Plus because we were tired of seeing homeowners get burned by contractors who cut corners, disappeared after the job, or left them fighting insurance companies alone. We built the company we wished existed.
Today we serve Springfield, Branson, Joplin, and the surrounding Ozarks with a team of certified craftsmen who treat every roof like it's their own.No shortcuts. Just honest work backed by a lifetime warranty.
Our Core Values
Honesty First
We tell you what your roof actually needs — not what generates the biggest invoice. Free inspections, transparent quotes, no pressure.
Certified Craftsmanship
Every crew member is trained and certified. We're TAMKO Platinum Pro installers — a designation held by fewer than 2% of roofing contractors in the US.
We Own the Work
The team that shows up is our team. We stand behind every nail, every shingle, every seam — with a lifetime workmanship warranty.
Community Rooted
We live and work in the Ozarks. When a storm hits Springfield or Joplin, we're your neighbors — not a national chain dispatching crews from out of state.
Meet Our Leadership
Tom Rogers, CGA, HCRI
Co-Founder & CEO
9+ years delivering top-rated roof completions and over $10 million in storm damage restoration projects across the Ozarks. Tom founded SMART Roof Plus to bring insurance expertise and craftsmanship together — giving homeowners an advocate, not just a contractor.
Valerie Rogers, CGA, PMP
co-founder
With over 25 years of project management experience in the insurance software industry, Valerie brings a level of operational precision and client communication that sets SMART Roof Plus apart. She ensures every project runs on time, on budget, and with full transparency from start to finish.
Ready to Work
With Us?
Start with a free, no-pressure inspection. We'll give you an honest assessment and a clear quote — no surprises.