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Public Adjuster vs. Roofing Contractor in Missouri: Which Do You Need?

After a storm, you'll hear from both. Understanding the difference — and what each can actually do for your claim — can save you thousands of dollars and a lot of frustration.

Written by SMART Roof Plus — two former insurance claims adjusters on staff

Our Perspective

Our team includes two former insurance claims adjusters. We've seen this question from both sides — as adjusters working for insurance companies, and now as contractors working for homeowners.

For most standard Missouri roof claims, a qualified contractor with adjuster experience can do everything a public adjuster does — except formally negotiate on your behalf — without charging 10–15% of your settlement. But there are situations where a public adjuster is the right call. Here's how to tell the difference.

Side-by-Side Comparison

Public Adjuster
Roofing Contractor
Who they represent
You (the policyholder)
You (as your contractor)
Missouri license required
Yes — DIFP public adjuster license
Roofing contractor license
Can negotiate your claim
Yes — formally represents you
No — can provide documentation and advocacy but cannot formally negotiate
Prepares damage estimates
Yes
Yes — using Xactimate (same software adjusters use)
Attends adjuster inspection
Yes
Yes
Invoices the repair work
No — does not do the repairs
Yes — does the actual work
Fee structure
10–15% of final settlement
Paid through the insurance settlement for the repair work
Best for
Large/complex claims, total losses, bad faith situations
Most standard hail/wind claims

When to hire a public adjuster

Your claim exceeds $100,000 and involves complex structural damage
Your insurer has denied your claim and you believe the denial is wrongful
You're dealing with a total loss and need maximum settlement advocacy
The insurer is acting in bad faith — delaying, stonewalling, or misrepresenting your policy
You have multiple property types involved (home, detached structures, contents)

When a roofing contractor is enough

Standard hail or wind damage claim on a residential roof
The adjuster's scope is incomplete and you need a competing estimate
You need documentation for a supplemental claim
You want someone to attend the adjuster's inspection who knows what to look for
You want to avoid paying 10–15% of your settlement to a third party

The 10–15% Fee Question

Public adjusters in Missouri typically charge 10–15% of the final settlement. On a $20,000 claim, that's $2,000–$3,000 out of your pocket. On a $100,000 claim, it's $10,000–$15,000.

That fee can be worth it on a complex claim where the public adjuster's expertise significantly increases the settlement. But on a standard residential roof claim, a contractor with former adjuster experience can often achieve the same result — a fully scoped, properly documented claim — without that fee.

The question to ask is: what additional value does the public adjuster bring that justifies the fee? For most Missouri roof claims, the answer is "not much."

Watch Out for Storm Chasers

After a major storm in Southwest Missouri, you'll see out-of-state contractors and "storm chaser" companies canvassing neighborhoods. Some offer to "handle your insurance claim" in exchange for signing a contract.

Be cautious. A contractor who pressures you to sign an Assignment of Benefits (AOB) or a contract before the claim is settled may not have your interests in mind. Work with a licensed Missouri contractor who will be around after the job is done.

Former Adjusters. On Your Side.

We bring adjuster-level expertise to your claim — without the public adjuster fee. Free inspection and claim review across all 53 cities in Southwest Missouri.